Why smart lighting is cold

Why smart lighting is cold

Take a look at the lights in your home, and press the remote control light to change colors. The smart lighting system that is so "obedient" has a dull market. Why?

Business å°´å°¬

My enthusiasm, you never understand

Jiangdong Zhonglu lighting market, almost always brightly lit throughout the year, even after the fight in the night after some businesses still blinking LED smart lights. “We are constantly presenting the image of the industry. Because we are optimistic about this business, I took the gold shop of the store a year ago to operate, and also invested a lot of manpower and financial resources in the promotion of smart lighting, but the average daily is still around 200 yuan. At a loss.” In the face of not being able to wait for half a day for a customer, a Shanghai-based owner surnamed Zhang told reporters that in the sales process, the tricks that can attract customers are used, such as: buy a smart lighting in the dining room, send timing control , scene setting system, etc., experienced customers did not say good, but few money savers.

Guanghua Lu, a person in charge of a smart lighting store named “Yao Ming,” also stated that last year a set of smart remote-control lights priced close to 1,200 yuan, and now she priced at 800 yuan, and she also sent two energy-saving lights. No two sets.

Consumer psychology

Lighting don't get a lot of bells and whistles

Mr. Hong, who had just finished the renovation, said that his family's lighting spent a total of more than 8,500 yuan. Talking about intelligent lighting, he also installed voice-activated lights on the ceiling of the entrance hall. Although it was only 530 yuan, but still let the number of love fell a pass, that use is not accustomed to, sometimes neighbors closed louder, his home's lights will light up, people startled.

"Intelligent lighting is good, but it is overwhelming, and there are strong and weak adjustments, color controls, soft drives, stage scenarios, etc. There are hand-controlled, remote-controlled, voice-activated, home lights. The function is lighting, if the toy comes into being, it's a partial issue.” Chen Houhong, General Manager of Nanjing Precious Decoration Company, said that there are also two smart lighting companies that cooperate with their company. The company’s dozens of designers also actively promote, but consumers just don’t buy it. . The reporter also interviewed a number of citizens. Everyone expressed the same meaning. The lighting at home was still better than the traditional ones.

Market signal

Disorderly prices are not close to the people

Faced with the tepid state of the intelligent lighting market, Guo Duifeng, general manager of Nanjing Dilong Intelligent Technology Co., Ltd. stated that the intelligent lighting system is relatively complex and the probability of product problems is relatively high. The industry's after-sales service level is low, resulting in customers The degree of satisfaction with smart lighting products is low. In addition, the manufacturers engaged in intelligent lighting vary greatly, the quality of products varies, and the industry and national standards are seriously missing, which also affects the trust of dealers and consumers in smart lighting products.

Xie Yunfei, responsible person of Nanjing Meitian Intelligent Technology Company pointed out that the traditional lighting and electrician dealers are difficult to promote the smart lighting market due to their various concepts and levels, the decoration company is not professional enough, and the security monitoring business is far away, making intelligent lighting not Form a stable and broad channel. With the development of network technology and communication technology, the digital concept will occupy a dominant position in the home, and intelligent lighting as an important part of the digital home will occupy a place.

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